Greening Kroeber Art Studios and Bathrooms

Project Leads: Joanna Young & Robert Lewis

Greening Kroeber LogoSponsor: Practice of Art Department, Kroeber Hall

TGIF Grant: $5,000

Project Theme: Education & Behavior Change

Project Location

2010 Application Submission

Application Metrics

Status: In Progress

Project Description: This project will design a marketing and education campaign to help occupants of Kroeber Hall, home to the Practice of Art Department, develop sustainability behaviors. The campaign will include the design and posting of monthly educational signage on various sustainability topics, as well as permanent signage reminding occupants to turn out the lights and not put toxic art materials down the drain. Posters and signage will target Kroeber's art studios and bathrooms.

Kroeber HallGreening Kroeber Website

Goals: Create awareness about water, energy, paper towel usage, and toxics in art materials through stickers, signage, posters, newsletters, blogs, flyers, and other marketing tools. Decrease the amount of waste generated by Kroeber occupants. Decrease the amount of energy and water used by Kroeber occupants. Survey the building to identify the art studios and bathrooms that should be targeted by this project. Install paper towel dispensers where necessary as the stacks just encourage occupants to take more paper towels than needed. Determine where new recycling bins are needed. Determine locations for permanent signage about toxic material disposal, paper towel usage, and energy and water usage. Design monthly posters with topics that include: Campus Sustainability, Purchasing Art Supplies, Water Usage, Energy Usage, Purchasing & reusing Art Supplies, Waste, Transportation, Food & Dining, Summary & Miscellaneous Sustainability. Conduct pre- and post-campaign occupant surveys. Design and launch a Greening Kroeber website where all marketing materials can be viewed and downloaded. Assist UC Berkeley in reaching zero waste by 2020.


2012 Project Poster

Potential Savings:
Electricity: 1 CFL Bulb 25Ws x 12 hrs turned off at night x 30 days in a month x 9 months x 3 art studios = 243 kWH
Water: Save 1 gallon a day due to people turning off sinks or using less water x 30 days in a month x 9 months x 9 sinks = 2430 gallons saved
Waste: Art studios use 2 lbs paper towels a day and we want to reduce it to 1 lb so
1 lb x 3 art studios sinks x 30 days in a month x 9 months = 810 lbs saved

August Postcard Front August Postcard Back

2010-2011 Accomplishments

  • Greening Kroeber worked with the Practice of Art department to gauge which signs needed to be changed and updated to be more permanent.
  • GK developed a functioning website and attained the domain name,, by getting a letterhead from the Practice of Art department.
  • GK created survey for Kroeber occupants focused on sustainable art practices and figured out the logistics for the survey.
  • GK created a logo and a design style that will be consistent with a sustainability theme.
  • GK made two example posters and postcards as well as design drafts for our following months.
  • GK created a Flickr album of work.

2011 Year-End Report

Next Steps: Greening Kroeber received a timeline adjustment approval from TGIF in December 2010, as delays in the design process delayed the printing and posting of posters in Kroeber Hall. Monthly posters will begin rolling out in August 2011.

2011-2012 Accomplishments

  • Greening Kroeber designed and printed posters and postcards for the following sustainability themes:
    1. Campus Sustainability
    2. Energy
    3. Water
    4. Waste
    5. Purchasing Art supplies
    6. Purchasing & Reusing
  • Project leaders collaborated with art professors and surveyed art classes within Kroeber Hall about sustainable art practices and behaviors related to energy, water, and waste
  • All original files of the posters and postcard are available on the website.
  • Six posters were posted in Kroeber Hall throughout the school year.
    • Four of the posters were posted in all Cal Dining residence dining facilities beginning Earth Week till the end of the school year.
  • UC Berkeley student group Green Campus plans to utilize both the energy and water poster for future outreach materials.
  • Postcards attached with miniature chocolates were passed out at the end of the fall semester during finals week and during Valentine's Day of the spring semester
  • All photographs are available on the Facebook page which has five fans.
  • Eight permanent signs were placed in various art studios and on the Mezzanine level to raise awareness about toxics in art and down sinks.

Greening Kroeber Sustainable Posters

Greening Kroeber Marketing & Outreach

Final Report

Final Update: About $2,800 was returned to the general TGIF fund for reallocation to other projects and this project was closed.

Kroeber Sinks

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.