Telegraph Green, Phase I

Project Leads: Jennifer McDougall, Beth Piatnitza, Judy Chess, Lisa McNeilly, Lin King, Michael Laux, Patrick Kaulback, Jennifer Cogley, Pamela Evans

Sponsor: UC Berkeley Real Estate Services/Capital Projects

TGIF Grant: $8,900

Project Theme: Education & Behavior Change

Project LocationTelegraph Berkeley Business District

2014 Application Submission

Status: Complete

Project Description: This project will train students in green business certification, leverage the training to help south campus area student-serving businesses obtain green business certification, and promote green business consumer decisions via outreach in the campus community.


  1. Certification for five businesses and one campus vendor. 
  2. Reduce campus waste streams, by reducing the waste produced by south campus businesses. 
  3. Work to ensure that the strong commitment to sustainability on campus crosses the street to the commercial district beyond the campus bounds.


  • All three interns have attended trainings with the City of Berkeley and the Bay Area Green Business Program.
  • Began conducting outreach on campus and the greater Berkeley community to inform students about sustainable purchasing options.
    • Tabled with Chews to Reuse at the dining halls to distribute an informational flier, and attended Calapalooza to engage students in a game about restaurant waste. Also tabled at World Food Day.
    • Published announcements in the business district newletter, including an interview with Mohammed Ali, the owner of Julie's Cafe, a green certified business on the southside of campus.
    • Began a social media campaign to give the program more visibility, including Instagram, Facebook, and Twitter platforms. 
    • Obtained 30+ signatures on a pledge to ask that restaurants use sustainable to-go packaging.
    • Sent out a survey to gauge student support for for green businesses. 
  • Given difficulty in sustaining interest from businesses, the project is re-gearing to focus on waste reduction. The project leaders plan to recruit businesses to join the ReThink Disposable program.  
  • Drafted ASUC Resolution Bill and open letter to restaurants in South Berkeley promoting a Earth Week initiative

Final Report

Green Business Flier

2015 Poster

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.