Video as Marketing for Event Waste Diversion (VAMWD)

Project Leads: Danielle Lauber, Jonathan Fong

Sponsor: College of Engineering- Dean's Office

TGIF Grant: $11,398

Project Theme: Waste Reduction

Project Location

2014 Application Submission

Status: Complete

Project Description: The Video as Marketing for Waste Diversion program (VaMWD, pronounced as “vamed”) will create three video shorts (30 – 90 seconds) to increase campus awareness of waste diversion, and in the process, will provide student interns with a cross-disciplinary and hands-on education of filmmaking for environmental and social causes. 


  1. Employ film to educate, inspire, and involve the campus community in the ‘zero waste by 2020’ campus goal.  
  2. Influence behavior change and encourage sustainable habits. 
  3. Create an internship program to teach and empower students to be change-makers via the power of film


  • Three student assistants were hired and have participated in regular meetings to learn about current waste diversion practices and challenges on campus, as well as film production.
  • Two waste audits were conducted with the help of CITRIS staff and Campus Recycling & Refuse Services (CRRS), following two events that took place in Kvamme Atrium and Banatao Auditorium in Sutardja Dai Hall.
  • The pilot video was filmed and is in the editing stages. This will be shown at as many events as possible in Banatao Auditorium and dashboard monitors to garner feedback from staff, event attendees and students who frequent the building. 
2015 Poster

Final Report

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.