Break the Mode, Phase II

Project Leads: William Riggs, Jessica Kuo, Jennifer McDougall

Sponsor: Capital ProjectsPhysical & Environmental PlanningParking & Transportation

TGIF Mini-Grant: $1,800

Project Theme: Transportation

Project Location

2012 Mini-Grant Application Submission

Status: Complete

Project Description: Break the Mode Phase II will encourage car users to give up their parking permits for other modes of transportation. The program evolved from Phase I which focused on offering custom trip planning for individuals willing to switch transportation modes (a "soft sell") to exploring a harder sell that University Hall parking garage is being demolished and therefore individuals must explore options.

Goals: This project will  build upon the 2012 TGIF Grant Break the Mode and pursue additional forms of outreach to faculty parkers and follow suit with the project's original goals: providing UC Berkeley commuters the information, tools, and encouragement needed to make a transportation mode shift; and to provide a replicable process for doing this type of marketing and outreach throughout the campus.

TGIF Blog Posts about Break the Mode

2013 Poster

2012-2013 Accomplishments

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.