I Heart Tap Water Campaign

Evolved from the Healthy You for a Healthy Universe campaign.

Project Leads: Cathy Kodoma, Trish Ratto, Kim LaPean, Mariah Gonzalez

I Heart Tap Water LogoSponsor: University Health Services

TGIF Grant: $4,500

Additional Funds: $2,000 (2011-2012)

Project Theme: Water Conservation & Tap Water

Project Location

2010 Application Submission

Application Metrics

Status: Complete

Project Description: The I Heart Tap Water Campaign promotes the drinking of tap water by building awareness with a public information campaign, supporting and increasing the accessibility to tap water on campus, and distributing reusable water bottles.

I Heart Tap Water Website

Goals: Build on a successful on-going program to reduce the purchase and disposal of plastic drinking water bottles by establishing a campus community social norm for drinking tap water. Increase daily utilization of tap water on campus, through promotion of campus locations with quality tap water via educational outreach and the development and marketing of a campus tap water mobile device locator and map. Encourage individual commitment to drinking tap water through the campaign website, online Tap Water pledge and raffle drawings for IHTW bottles. Identify opportunities for institutional changes, such as encouraging campus events to use pitchers of tap water rather than serving bottled water and working with campus departments to eliminate water coolers. Measure and record annual campus sales of bottled water and reduce sales of bottled water and other bottles beverages by 25%, a total of 132,000 bottles. Support and promote campus installations of bottle refill stations.

TGIF Blog Posts about I Heart Tap Water

Project Photos

Take the I Heart Tap Water pledge and be entered into a raffle to win an I Heart Tap Water Reusable bottle.

2011 Project Poster

2010-2011 Accomplishments:
The I Heart Tap Water Campaign completed another successful year of promoting tap water to the UC Berkeley campus community and gathering pledges from the community to drink tap water and use reusable water bottles.

  • The I Heart Tap Water team tabled at campus events including Play Green, Mind-Body Awareness Week, Earth Week, I Run 4 Cal, and UNICEF World Water Day.
  • IHTW co-sponsored with STeam a screening of the documentary "Tapped".
  • IHTW developed and promoted the I Heart Tap Water website which includes information on the benefits of tap water, prizes, and a pledge to drink more tap water. 
  • IHTW created the "I Heart Tap Water at Cal" Google Map, a map of refill stations and favorite drinking fountains (as determined by data from the IHTW pledge). The site had over 4,200 hits by the end of April 2011.
  • Campus units purchased approximately 1,000 IHTW reusable stainless steel bottles for distribution to their staff.
  • As of 2006, has decreased campus retail sales of bottled water by 48%.

Final Report

Next Steps: The I Heart Tap Water Campaign will continue promoting tap water as the UC Berkeley beverage of choice, improving accessibility to campus tap water through fountains and bottle refill stations, distributing I Heart Tap Water reusable water bottles, and publicizing the Campaign, website, and Google map.

2011-2012 Accomplishments
The I Heart Tap Water Campaign was awarded an additional $2,000 for an intern to continue the campaign. IHTW was visible at over 25 events between June 2011 and January 2012, continuing the promotion of the campaign and raffles for the IHTW tshirts and water pitchers:

  • All 20+ the CalSO sessions June 2011-January 2012
  • Fall opening tabling: various fall semester orientation tabling, UHS Open House, RSF Caltopia, RA res hall poster distribution August/September 2011
  • Mind & Body Awareness Week October 2011

Please read the following reports for the detailed accomplishments:


View I ♥ Tap Map in a larger map

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.