Break the Mode is working on a new approach to changing drive-alone commute patterns to campus. This project will pilot a targeted outreach and marketing program during fall semester to encourage users of the University Hall parking structure to choose alternative travel modes through a personalized commute-matching campaign. The overall goal of the project is to provide campus commuters with the information, tools, and encouragement needed to make a mode shift. Offering University parking garage users the opportunity to “break the mode” will provide the insight needed for developing a replicable and fiscally sustainable process for implementing this type of marketing and outreach throughout campus.
article by Jessica Kuo, Break the Mode Project Manager
Want to get involved with Break the Mode?
Contact project manager Jessica Kuo at firstname.lastname@example.org for more information on becoming an education & outreach surveyor or a project event coordinator– these positions are paid and funded by The Green Initiative Fund!
Check out Break the Mode’s TGIF project page here.